How Sephora Reversed the Social Media Trend

The whole point about social media is for it to be “social,” right? You want to draw in potential customers or clients with whom a standard line of communication may not be available or acceptable. The goal of social media is not as much for making the sale as it is for funneling traffic back to where you can then better engage them and work to build a devoted clientele.

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Danny HallDanny Hall