When it comes to marketing, there often seems like a magic mix of materials, tools, and such to which only a relative handful of top marketers have access. These marketers seem to consistently rise head and shoulders above the rest as they help to draw in lead after lead, helping sales to seal the deal time and again. The trouble is that this is a major misconception. There is no secret tool chest that these marketers are using. They simply know the correct way to spell success. And now, thanks to HubSpot and Inbound 2015, we all know just what it is that these leading marketers are doing to be so successful!
Today's small businesses have fantastic opportunities for self-promotion and free marketing. Away from marketing you may be enmeshed in more red tape than ever, but online the resources available for growth and development are amazing. A resource that needs to be tapped into is LinkedIn. You may think of this site as a place to host your static CV but it is actually one of the social networks with a good many million users.