As a busy professional, it’s easy to get buried in client work; your main focus is usually your prospects and your customers. However, most professionals forget about themselves. When potential clients are looking for companies to do business with, they aren’t just looking into your work, they’re looking at your personaility. They want to make sure that they can have an effective communicative work relationship with you. According to Hubspot, personal branding is important for professionals so they become more visible in your industry, improve their reputation, leave a lasting impression and ultimately sell more products.
If it isn’t seen on mobile, is it even really seen? Today, 34% of active users access their social media accounts via their mobile device. That’s why optimizing your social content is crucial. If you want to start a conversation with your mobile audience, you need to make the effort to reach them there.
There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more.
Social media is complex. No doubt about it. But even deciding how your business should use social media can be perplexing. If you’ve decided the best path is to hire an agency to help your brand grow online, you have to, to the best of your ability, make the best agency selection.
According to Investor’s Business Daily, financial advisors who are active on social media gain an average of $4.9 million in assets under management (AUM).