‘Social media strategy and development’….sound like real heavy words, huh? There’s a virus infecting the entire world of social media and this is a ‘fear’ associated with it. If you pick a few reports, you will find the business heads still wondering and racking their brains with how to use social media. Well, really? After it has been around for more than 8 years and so much has been written and said, do businesses still need to figure out what to do about it?
There are actually some very prestigious brands in the United States who still do not realize the potential of social brands and their first reaction when faced with the question to have an active presence on a social platform is – can we just do without it?