Communication is Key

If you’ve ever worked in a job that had close and constant communication with clients, you know how often the phone rings or the computer dings with a new email notification.

For those of us in the communication business, it is NONSTOP!

In the same way, if you work with a company (like Posse) that handles some aspect of your business, you know that despite the best...

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Amie DetarAmie Detar

Taking Control of Your Reputation Management

“Character is like a tree and reputation like its shadow.

The shadow is what we think of it; the tree is the real thing."

-Abraham Lincoln

Reputation management is nothing new in the business world. The control and influence a company commands over their online...

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Kayla AlmonKayla Almon

Boosted Posts Vs. Page Likes Ad Campaigns

When you want to get your brand new Facebook page in front of different users, one of the choices you have is to create an ad. While there are many different variations and campaign types to choose from, the most common two versions are boosted posts and page likes. In this article I will be going over the differences, advantages, and disadvantages of each campaign type, as well as a couple of tips.

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Reminder: You Don’t Have to Tolerate Social Media Bullying

Social media can be a wonderful tool for building community, establishing brand identity and of course, connecting with friends. It can also be, as rapper Iggy Azalea recently realized, “the ugliest reflection of mankind there is.”

Upon returning from vacation, she logged into Twitter to discover that pictures of her in a bikini had surfaced online.

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Brands and the Power of Social Influencers

With the recent news from Twitter about acquiring Niche, a software company that connects popular content creators with brands, I think it’s time to discuss the growing number of brands interacting with “social media celebrities”. As of October of last year, some 52% of online marketers were taking advantage of paid endorsements by online influencers.  

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Morgan CretellaMorgan Cretella

The State of Women in Coding

Recently at Posse I have transitioned from working on the social media side of things, to working in web design and development. I enjoy being able to create websites for clients--it combines multiple facets that I am interested in, including design, photography, solid writing, and company branding. I started to teach myself code in college to complete

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Rebecca JacobsRebecca Jacobs