What We Can All Learn from the Foursquare and Swarm Rebranding Fiasco

Oh, Foursquare. Originally known for being a simple, sensibly designed app for checking in and discovering the places around us, Foursquare has now split in two. Two apps, that is. In May, the company released a new app called Swarm for check-ins and kept the original Foursquare for discovering places. Why, you ask? Users are still trying to figure that out months later.

Foursquare’s intent was to move away from the check-in option that they pioneered and into the jam-packed realm of apps that help users connect with local businesses. When sites like Facebook and Yelp added

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