Social media marketing involves creating content that can attract the attention of others and promote sharing through social networks. This means that you can help increase brand awareness by promoting communication between various people using networking sites like Twitter, Facebook, YouTube and blogs just to name a few. Businesses can network and build relationships helping to strengthen their position on the internet and beyond. The question is how do you know which social networks work for you and just how many you should embrace?
Instagram has taken a foray into the world of video media through its newly launched video sharing tool. The Facebook-owned company had previously garnered popularity as a social networking service providing users with a “a fast, beautiful and fun way to share your life with friends and family”. Its hugely popular photo-sharing platform already had over 90 million users by 2013 (some reports put it as over 100 million) and is in direct competition with Vine - another video-sharing network, owned by Facebook competitors Twitter.
So, what is the difference between the two?
Guess who owns Vine? That’s right Twitter. Now you may guess what I am going to say next. If your business is already on Twitter, it should be on Vine. What exactly is Vine and why is it important to your branding campaign?
Vine is a video story-telling app that lets users share 6-second looped videos you shoot in low resolution with say a mobile phone camera. The biggest challenge is figuring out how to work the simple six-second videos into your branding. Does your business have a story to tell? Is it visual?