Selecting a font for a post or graphic can be a daunting task. For some, it may be something that’s not given a lot of thought. The tone of your typography selection could be what makes a potential customer linger longer on your graphic, or just quickly graze past it without much consideration. It’s just one component to your success in inbound marketing, but an important one. When making your next graphic, ask yourself, “What tone am I communicating in my font selection?”
Perhaps one of the most overlooked, but also most important, steps in building a website is the wireframing stage. Wireframes usually consist of black outlines on a white background, with certain symbols (such as a box with an X going through the middle standing for a picture) standing in for future elements (see the picture below).
Although they are meant to be simple, we find that communicating the purpose of a wireframe can get tricky. Clients often get confused by the seemingly industry-centered terms, and tend to think that their website is going to be boring based on what they see in this first stage. While it can difficult to visualize what the final site will look like based on the wireframe, that is actually the point: you shouldn't be doing that! Do not confuse the wireframe with the website!
Keeping It Personal
Back in the day, we would work on SEO, gearing it to provide exactly what was required by search engines when working on websites. This included cramming in tons of keywords and using other such suspect tactics.
Today, however, things have changed greatly. More and more people are paying close attention to the information is being shared on the net. Businesses that continue to use these tactics are finding it harder and harder to attract new views, new visitors, and new business.
Now, businesses are realizing that we need to get a little more personal. What does this mean though? How do you get personal with people coming to your website?
The Inbound Side of Your Website:
So last time we talked about important ways you can upgrade your website to a modern, well designed customer-generating machine! Well, at least how to get started on it. Today we will discuss how those areas of website design (such as making pages mobile friendly, keeping it personal, or having CTAs) can be used as effective marketing tools for your business.
Everything eventually gets old, wears out, and needs to be updated or replaced. In the world of the Internet, that process is accelerated by a thousand. While you want your company to stand out, making your website a memento to the 2000s is not the way to do it. Keeping up to date with the latest technologies and trends is helpful to making your business thrive.
IF YOU'VE BEEN WONDERING...
Ever heard the terms CTA or call-to-action thrown around by your web designer, and wondered what are they talking about? The first standard response is probably “a CTA is a call-to-action.” Oh, okay, a call-to-action? That makes total sense, right? Well, if you still are thoroughly confused, don’t worry! In this blog post I’ll be giving you the insider explanation on what a CTA is, why they’re important, and how designers should be using them. The next time you talk to your designer, you might even know things that they don’t! And you will definitely have a better handle on the conversation.